Nexal Power Station

The Brief

Today's flight plan

Pre-Phase 0 gates

Pulse

0

Contacts

0

Tier 1

0

Interviews

€0

MRR

Contacts in CRM

0

Outreach sent

0

Validation calls

0/10

Validation funnel

Strongest signals

Rule-based reasoning over your Nexal data. Phase 1 connects to Gemma 4 26B on Hetzner.

	Name	Company / Position	Platform	Vertical	Score	Tier	Stage	LinkedIn

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Target

10

Done

0

Scheduled

0

Go / No-go

≥5/10 confirm WTP €150+/mo

#	Contact	Company	Platform	Vertical	H1	H2	H3	H4	H5	H6	Signal	Status

H1 UCP awareness · H2 Product data pain · H3 Urgency · H4 WTP €150+/mo · H5 Ease of impl · H6 EU data residency

The Mom Test — Core rule

Never pitch. Talk about their life, not your idea. Ask about the past, not the future. A compliment is a signal to dig deeper — not to celebrate.

✗ Never say

"Would you use a tool that makes your shop AI-ready?"

"Do you think UCP is interesting?"

"What do you think of our idea?"

✓ Say instead

"Walk me through how you manage product data today."

"When did a feed change last hurt your sales?"

"What's your biggest headache this month?"

Interview agenda — 30 min

00

Opening — Context-setting 5 min

Open casually. Do not mention Nexal or UCP yet. Let them talk about their reality.

Tell me about the biggest headache with your webshop right now.

Walk me through a typical week — what takes more time than it should?

Where do your best customers come from today — SEO, ads, social, or something else?

H1

UCP / AI agent awareness 4 min

Validated

Listen for: mentions of ChatGPT, Gemini, Perplexity; AI traffic drops/changes; protocol terms.

What AI tools do your customers use to search for products online?

Have you noticed any changes in where your traffic comes from — especially from AI assistants?

When did a change in a feed protocol last cause problems for your sales?

If Google changes how AI agents discover products tomorrow, what breaks for you first?

H2

Product data pain 5 min

Validated

Listen for: manual corrections, agency costs, inconsistent data, time spent on feeds.

Can you show me how you manage your product data across channels today?

How many hours per week does your team spend on product feed maintenance?

What breaks first if you double your catalog tomorrow?

What do you currently pay your marketing agency for feed management?

H3

Urgency 3 min

Validated

Listen for: "this year", "falling behind", "competitors already doing it", expressed anxiety.

On a scale of 1–10, how urgent is AI-readiness for your shop right now?

When do you think AI agents will meaningfully influence how people shop in your category?

What happens to your business if you're not AI-discoverable by end of 2026?

H4

Willingness to pay €150+/mo 4 min

Validated

Don't pitch the price — anchor to what they already spend. The €49 UCP Playbook is the commitment test.

What do you currently spend per month on marketing tech and feed management?

If being discoverable by AI agents was guaranteed to lift revenue 10% — what's the max you'd pay monthly?

We have a €49 UCP Playbook launching next week — would that be something you'd buy?

H5

Ease of implementation 3 min

Validated

Listen for: in-house dev, agency dependency, plugin tolerance, tech stack.

Who manages your technical integrations — in-house or via an agency?

What platform are you on — WooCommerce, Shopware, PrestaShop?

What would you need to see before asking your developer to install a new plugin?

H6

EU data residency matters 3 min

Validated

Listen for: GDPR stress, customer questions about AI data use, compliance budget.

Have customers asked you how their data is used by AI assistants?

How much time or money did you spend on GDPR audits last year?

Is data sovereignty something you think about when choosing tech vendors?

CC

Commitment close 5 min

A conversation is only successful if it ends with a concrete next action. Aim for at least one of the three below.

⟶ Time: "Can we do a 20-minute session to analyse your current feed setup?"

⟶ Reputation: "Is there someone technical I should speak with — your dev or marketing agency?"

⟶ Money: "We have a €49 UCP Playbook — want me to send you the pre-order link?"

Runway

14 months

until July 2027 at current burn

May '26Phase 1Phase 2Target

Cash position

€

Founder savings + buffer

Monthly burn

€ /mo

Tooling + legal + compute

MRR projection — Commerce SaaS

Target: €5K (Wk 19) → €30K (Wk 26) → €80K+ (Wk 32)

Pre-P0 (€)

Wk 8 (€)

Wk 19 (€)

Wk 26 (€)

Wk 32 (€)

Name	Email	Role	Created	Last login	Status

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